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A wide variety of Advanced Driver Assistance Systems (ADAS) have enjoyed impressive growth in consumer vehicles, progressing from being the preserve of luxury vehicles to being offered in sub-US$500 packages by mass-market players such as Toyota. Simultaneously, the capacities of these systems have expanded, with combined functions allowing the first glimpses of automation in production vehicles. At the same time, however, the market for commercial ADAS has remained surprisingly sluggish, a trend made more curious by the strong case for ADAS in commercial vehicles. These vehicles tend to be significantly larger and heavier than their consumer counterparts, with more compromised visibility and greater annual mileage. This analysis examines the barriers to commercial ADAS penetration, how they have been relaxed in recent years, and what factors will fleet operator adoption in future. Another significant growth opportunity in commercial vehicles is highly automated driving. This report examines a broad spectrum of vehicle automation: from analyzing the supporting technology and business case for truck platoons through to a frank discussion of the likelihood of driverless commercial vehicles on public roads.
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